About Us
Every Tail That Wags Is Our Mission
Since 2020, we have been creating products that transform pet care into moments of happiness
How It All Began
It was 2020 when Max, our founder, found himself struggling with the knots in the coat of his Siberian Husky, Loki. Frustrated by ineffective products, he joined forces with Sara, a veterinarian, and Giulia, an expert in natural cosmetics. Thus PetWaggle was born: the first brush designed together with groomers and tested on 50 different breeds.
"We wanted products that respected both animals and those who love them. Each of our items is born from a real need."
— Max R., Founder & CEO
Our Pillars
Pet First
We test on animals before we test in labs. If it's not good for Loki, it's not good for anyone.
100% Natural
Ingredients that you would also recognize in the kitchen. Never silicones, parabens or aggressive substances.
Feline Sustainability
Compostable packaging and recycling programs. Because loving animals means loving their planet.
Our Furry Team
Sara M.
Veterinarian & Formulation Manager
"Safety comes first. Every product is clinically tested."
Giulia L.
Head of Product Development
"If I wouldn't use it on my cat, I don't approve of it."
Loki
Chief Happiness Officer
"Woof! (Translated: I approve of anything that doesn't hurt your paws)"